Designing for a digital billboard is a unique creative task. You have just a few seconds and no sound to get a message across to people on the move. This short, fast-paced video for SWA's Sector Ministers' Meeting was designed specifically for that high-impact, fleeting moment.
My task was to create a simple announcement video for the SWA Sector Ministers' Meeting in Jakarta. Because it was made for digital billboards, the entire approach was built around a single goal: instant clarity. I used big, bold typography, high-contrast visuals, and a quick-cut edit to make sure the key information—the what, when, where, and why of the meeting—was as legible and impactful as possible in the shortest amount of time.
This project was a great exercise in pure communication design. It forced me to strip away everything non-essential and focus only on what absolutely had to be understood in a glance. It’s a good reminder that sometimes the biggest creative challenge, and the most effective solution, is just to be simple and direct.
