Sometimes the creative task isn't about complex concepts, but about delivering a clear, sharp, and effective message for a new product launch. This project for the Kia Pegas was exactly that — a clean and confident introduction for a new family car.
I worked on the launch campaign for the Kia Pegas in Mauritius, which was being introduced as a new, affordable option for families. The core message was "La famille s'agrandit" (The family is growing). My whole approach was to create a design that felt as sharp and modern as the Pegas logotype itself. Since the car is a practical and sensible vehicle, I wanted the visual language of the ad to give it an extra layer of style and energy, making it feel exciting. I used those strong, clean diagonal lines and a bold red and charcoal color palette to make the whole campaign pop.
This was a solid exercise in clean, direct-to-market design. It was a good reminder that a campaign's energy doesn't always have to come from the product itself, but can be built through a strong, simple visual system. I was happy with how we created a dynamic and eye-catching look that made this practical car feel new and exciting.
