It’s always a fun challenge when a client has two big announcements to make with a single campaign. For Schweppes, we needed to launch their new "Tropical Sunset" flavour and let everyone know their drinks were now in cans.
While I was with the team at Moris Pub Ogilvy, we took on this project for Schweppes. The task was to create the main visual for the launch. The look needed to feel premium and sophisticated to match the Schweppes brand identity, but also fresh and exciting to celebrate a new tropical flavour. It had to be eye-catching enough to announce both the new product and the new format without feeling cluttered.
What I really like about this work is the mood we captured. We created this dark, sleek aesthetic that makes the cans and the drink feel like a top-shelf ingredient for a great evening. It elevates the product beyond just a simple soft drink.
One of the things I'm proudest of here is the foresight we had. We knew the new flavour might be a limited run or sell out fast. So, we designed the entire visual as a flexible system. When the new flavour did run out, we could seamlessly swap in Ginger Ale as the "hero" product without having to redesign the whole campaign or lose any of the premium feel.
This project was a great reminder that even a "small" campaign needs a big, flexible idea behind it to succeed. It's not just about creating one beautiful image, but about building a smart visual system that can adapt to real-world situations, like a product selling out faster than expected.
